Making money with a blog whether it’s a hobby blog or a business blog is possible. You cannot be a millionaire with this, but if you do it right, you can be and make enough to support your family and more. Let’s dive in and see how you can make a profit with your blog.
Monetize with CPC or CPM Ads
One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:
CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Yllix media, Media.net, Infolinks and Chitika.
Do Affiliate marketing.
My number choice, Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works:
- An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
- She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
- You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.
You can utilize affiliate marketing through ad networks like Amazon Associates, or you can create private partnerships with advertisers and businesses with an affiliate program.
Here is my full guide on getting started with Affiliate Marketing.
Placing and selling Private Ads or sponsored content
Operating with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad or any content on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
Placing and selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
The ways you make money with this can vary. For instance, you might charge a one-time fee for a link within a post. If you are hosting banner ads, you might charge your partner monthly.
Sell Digital Products.
If you are looking for another stream of income when it comes to blogging, consider selling digital products. This can include items like:
- Online courses/workshops
- Images, video, or music people can
- Use in their own content
- Apps, plugins, or themes
Like what I do.
Just remember that if you are going to choose one of these avenues that you make it relevant and useful to your readers. A lot of bloggers make the mistake of assuming they are developing a product their readers need; listen to your readers first, and then create a digital product that will meet their needs.
Through selling of Memberships
Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $20 per month for users to gain access to their job board. A start-up business blog might sell memberships to their forums where people can get personalized advice about their business i.e. Wealthy Affiliate program does that.
The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure you’re developing something of value and worth the price.